Oct042026
Why "No Damage No Deaths" Remains the Gold Standard in Disaster Response
A Measure That Forces Honest Planning When a hurricane slams into a coastline or a wildfire carves through a neighborhood, the first metric the public wants to know is the human toll. How many people died? How many structures were lost? Those numbers are easy to report, but they rarely capture the full story of what went right or wrong behind the scenes. In the emergency management world, a phrase has emerged that cuts through the noise and sets a brutally high bar: "no da